Public Relations, Advertising, and Applied Communication Studies is a program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication.
Public Relations, Advertising, and Applied Communication majors and degree programs will include instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
Search for colleges that offer a degree in Public Relations, Advertising, and Applied Communication (use the College Search feature and enter "public relations” or “applied communication” in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.
What can you do with a major/degree in Communication Technologies/Technicians? Learn more on the Communication, Journalism, and Related Programs Careers page.
What can you do with a major/degree in Public Relations, Advertising, and Applied Communication Studies?
Careers with various levels of responsibility in this diverse field may include copywriting; art directing; or advertising, marketing, and promotions management.
Trade Associations and Professional Organizations in Public Relations, Advertising, and Applied Communication
Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.
- American Communication Association
- National Council for Marketing and Public Relations
- National Communication Association
Publications/Magazines in Public Relations, Advertising, and Applied Communication