Advertising Major

Advertising Studies is a program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers.

Advertising majors and degree programs will include instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

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Search for colleges that offer a degree in Advertising (use the College Search feature and enter "advertising” in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.

What can you do with a major/degree in Communication Technologies/Technicians? Learn more on the Communication, Journalism, and Related Programs Careers page.

What can you do with a major/degree in Advertising Studies?

Due to the fact that there are numerous steps to creating an advertisement, there are many advertising job titles and descriptions.  Starting a career in advertising will depend on your level of formal education.  Areas such as creative development, management, marketing, and sales provide a multitude of entry level job opportunities.

Trade Associations and Professional Organizations in Advertising

Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.

 

 

Publications/Magazines in Advertising